The platform is rolling out a new feature that allows them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the company announced that it presently contains over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a full-scale release. This advancement coincides with a increase in AI content, driven by emerging content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising channels on a competing service only show AI-generated videos. A significant portion of this content is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is typically absurd or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the ability to adjust the amount of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its service identified as artificially created. Overall, over 100 mn media items are uploaded to the service daily, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the level of AI content they see by using the content preference feature in the app and selecting “AI-generated content”. Other topics that currently be modified under the filter encompass politics, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require users to label “realistic” artificially created content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the service will henceforth attach an “AI-made” tag to content created with its proprietary AI systems, or detected by an cross-platform project for recognizing artificial media. This step is intended to deter users from seeking to bypass the tagging system.
Educational Initiatives
The platform is additionally introducing a two million dollar awareness program for professionals and institutions to create learning resources about ethical AI use. This initiative will assist educational bodies focused on training programming and robotics.
Content Safety Approach
The platform has defended its safety measures, amid controversy over proposals to cut jobs for hundreds of review team members in the UK. It is expected to reduce 439 jobs in its content moderation division in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it has to be seen by humans. The platform announced a notable drop in disturbing and violent content seen by content reviewers over the past year due to reliance on its machine learning processes.
It is vital to combine people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
